MedGeo Ventures | AAPM&R Case Study
Uniting Specialties by
Celebrating Diversity
How AAPM&R’s leadership team boldly reimagined the career journeys of 10,000+ physical medicine and rehabilitation (PM&R) physicians.
DATE CREATED: 07/2024 | REVISED: 01/2025
Background
In a dynamic and fast-changing healthcare and technology landscape, AAPM&R recognized the need to reevaluate its career and networking platform to serve the specialty of Physical Medicine and Rehabilitation (PM&R) evolving needs better.
This realization sparked an ambitious initiative to overhaul their existing career center, aiming to provide a more engaging, informative, and valuable experience for PM&R physicians at every career stage.
The Challenge
Few specialties are as unique and varied as PM&R. AAPM&R was looking for a modern way for members to search and assess career choices.
With clear feedback from its members supporting their hypothesis, the Academy began transitioning from its traditional job board to a comprehensive career development platform that offered networking opportunities, career pathways and a deeper understanding of the PM&R field.
Strategy and Implementation
- Engagement with MedGeo:
AAPM&R sought a partnership with MedGeo to develop a new, innovative platform that aligned with their vision of a specialty first career and networking hub. - Specialty-First Design:
The strategy focused on a comprehensive redesign that prioritized the needs and aspirations of PM&R physicians, offering them a platform that was more than just a job board.
- Comprehensive Development and Launch:
The project team embarked on a rapid development process, culminating in a successful launch at AAPM&R’s 2023 Annual Assembly. The new platform was introduced with robust marketing efforts and a visually striking booth that captured the essence of the revamped career exploration center. - Broad Engagement:
The initiative received strong support from
various committees and the Board of Governors, ensuring that the platform accurately represented the Academy’s values and objectives and the needs of PM&R physicians.
Results and Impact
The launch of the new platform marked a significant milestone for AAPM&R, receiving widespread acclaim from members and stakeholders.
- Enhanced Member Engagement:
The platform quickly became a popular resource for PM&R physicians, as evidenced by substantial user engagement and positive feedback from the community. - Revenue Growth and Employer Interest:
While still assessing the full impact on revenue, early indicators are incredibly positive, especially with heightened interest from large employers in the PM&R field. - Innovative Features and User Experience:
The platform was praised for its intuitive design and the relevance of its features, which catered specifically to the needs and interests of PM&R physicians. - Community and Career Development:
By fostering a sense of community and offering tailored career development resources, the platform solidified AAPM&R’s role in supporting its members throughout their professional journeys.
The Transformation
AAPM&R’s partnership with MedGeo has redefined what a career center can be for a medical specialty association.
The new platform serves as a comprehensive career development and networking hub that aligns with the Academy’s mission to advance the specialty of PM&R.
AAPM&R has set a new standard in member engagement and professional support through strategic innovation and a member-first approach.
time-on-site
The Transformation
AAPM&R’s partnership with MedGeo has redefined what a career center can be for a medical specialty association.
The new platform serves as a comprehensive career development and networking hub that aligns with the Academy’s mission to advance the specialty of PM&R.
AAPM&R has set a new standard in member engagement and professional support through strategic innovation and a member-first approach.
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