MedGeo Ventures | ACOEM Case Study
Blazing New Trails
How ACOEM's leadership team empowered its members by launching OEM’s most innovative career exploration platform.
Background
ACOEM recognized the need to innovate its career center services to better serve its widespread membership base. The ACOEM leadership team’s particular focus with this initiative was better enabling, supporting, and facilitating their members’ career development in occupational and environmental medicine (OEM), a niche medical specialty often unfamiliar to medical students right out of school.
They set out to search for alternative career services solutions to their legacy job board, which was often underutilized by their members, who felt it offered limited visibility into the vast nationwide opportunities.
The Challenge
ACOEM encountered challenges as its legacy job board struggled to meet the needs of its members, particularly falling short in several specific areas:
- Non-Representive of All Employers
and Opportunities:
ACOEM’s existing job board was not effectively serving the career needs of its members, displaying a limited number of job opportunities in less desirable locations or hard-to-fill positions. - Need for Modernization:
ACOEM is working to attract the next generation of OEM members by providing more engaging, dynamic, and valuable member resources and benefits. - Revenue Generation:
ACOEM set about determining whether their career center could be a stronger source of non-dues revenue if it could better connect OEM employers with their membership base.
Strategy and Implementation
After researching the market job board options and career center alternatives, ACOEM chose MedGeo as its
new career services partner and technology solution. Within months of being chosen, OEM | Explore, a highly interactive, map-based platform, was developed and ready for launch.
- Branding and Marketing:
Efforts were made to rebrand ACOEM’s career center services, emphasizing the shift towards a more dynamic and member-focused approach. - Member and Employer Engagement:
The platform aimed to simultaneously attract members and actively engage employers, enhancing the overall experience and visibility of job postings. - Member and Leadership Buy-in
The initiative received strong support from both ACOEM leadership and members, ensuring that the platform accurately represented the association and its members’ values and objectives.
Results and Impact
At launch, OEM | Explore offered ACOEM members more employers, more jobs, and more ways to engage with employers than ever before in the industry, fully showcasing the breadth of occupational medicine opportunities nationwide.
- Enhanced Member Engagement:
OEM | Explore was enthusiastically received by ACOEM’s members, significantly improving engagement and satisfaction with the association’s career services. - Increased Revenue:
The platform’s innovative approach promised to double the revenue from ACOEM’s career services, contributing to the association’s financial health.
- Strategic Member Support:
The platform addresses a critical gap by making occupational and environmental medicine more visible and accessible, especially to younger or mid-career professionals, who were previously unaware of the specialty - Positive Feedback:
The launch of OEM | Explore coincided perfectly with ACOEM’s annual conference, where live demos and interactions with the platform received positive feedback, further validating
the project’s success.
Conclusion
The introduction of OEM | Explore marks a significant milestone for ACOEM in its efforts to support members’ career development and engagement.
By embracing innovation and responding to members’ needs for more interactive and comprehensive career resources, ACOEM has set a new standard for professional associations.
The redesigned platform enhances the visibility of occupational medicine as a career choice. It promises to be a valuable tool for member engagement and revenue generation, demonstrating ACOEM’s commitment to advancing the field and supporting its practitioners.
The Transformation
The revitalization of the legacy OEM | Explore site, a platform dedicated to occupational and environmental medicine (OEM) careers, showcases the powerful impact of strategic innovation in transforming outdated technological elements within a contemporary medical association.
Aligning OEM | Explore with broader goals substantially boosted association revenue and member engagement. By addressing niche challenges in OEM, the updated OEM | Explore platform has revolutionized job opportunities and emerged as the most valuable member benefit in nearly eight years. With its multifaceted approach, including layers, newsletters, and positive membership impact, OEM | Explore is a game-changer for the organization.
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